Explaining Cognitive Bias like an idiot Okay, imagine your brain is a really fast, slightly lazy shortcut machine.It has to make thousands of decisions every single day. What to eat, who to trust, whether that person in the corner looks…
Marketing Is Less About What You Buy And More About What You’ve Been Trained To Buy Recently I was reading The Psychology of Marketing by Harinder Singh Pelia when I came across this sentence and it started a series of…
My interviewer asked me about AEO & GEO and I messed up. Don’t repeat my mistake please. I recently went for an interview and even tho I knew what AEO and GEO is because I HAVE worked on it, I…
There Is A Certain Way People Are Shopping Online Now, And It Has Changed The Whole Game I have been noticing this in my own behaviour for a while now, and once I started paying attention, I could not unsee…
People assume they are in control of what they see because they are the ones scrolling, tapping, and choosing to follow certain accounts. But that assumption falls apart the moment you notice how quickly the algorithm catches up to you.
There’s a strange little contradiction sitting at the center of every cashback offer and rewards program: it’s marketed as a way to save money, and it almost always ends up costing you more than if it didn’t exist at all.…
Netflix vs. Blockbuster: How the Giant Lost to the Mailman In 2000, Reed Hastings flew to Dallas with an offer for Blockbuster: buy Netflix, a small DVD-by-mail company, for $50 million. Blockbuster’s executives reportedly laughed him out of the room.…
The Labubu Effect: How a Slightly Ugly Doll Became a Global Obsession There is nothing inherently special about a small, fanged, elf-eared plastic monster on a keychain. It doesn’t solve a problem. It doesn’t do anything. And yet, by 2026,…
Consumer Memory and Recall: How Brands Earn a Place in Someone’s Head Every brand wants to be remembered. Almost none of them think carefully about how memory actually works before trying to get into it. That gap is why so much marketing budget gets…
Rostrum's marketing needed to work on two levels simultaneously. One level is the conventional one: get the right content and ads in front of the right audience to drive enrollment and leads.