There Is A Certain Way People Are Shopping Online Now, And It Has Changed The Whole Game
There Is A Certain Way People Are Shopping Online Now, And It Has Changed The Whole Game I have been noticing this in my own behaviour for a while now,…
Jyotirmayee
Jyotirmayee
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How I understand marketing
Consumer Memory and Recall: How Brands Earn a Place in Someone’s Head
Consumer Memory and Recall: How Brands Earn a Place in Someone’s Head Every brand wants to be remembered. Almost none of them think carefully about how memory actually works before trying to get into…
The Quiet Math of Cashback: How Rewards Get You to Spend More, Not Less
There’s a strange little contradiction sitting at the center of every cashback offer and rewards program: it’s marketed as a way to save money, and it almost always ends up…
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Explaining Cognitive Bias like an idiot
Explaining Cognitive Bias like an idiot Okay, imagine your brain is a really fast, slightly lazy shortcut machine.It has to make thousands of decisions every single day. What to eat,…
“Marketing is less about what you buy and more about what you’e been trained to buy”- Harinder Singh Pelia
Marketing Is Less About What You Buy And More About What You’ve Been Trained To Buy Recently I was reading The Psychology of Marketing by Harinder Singh Pelia when I…
My interviewer asked me about AEO & GEO and I messed up. Don’t repeat my mistake please.
My interviewer asked me about AEO & GEO and I messed up. Don’t repeat my mistake please. I recently went for an interview and even tho I knew what AEO…
There Is A Certain Way People Are Shopping Online Now, And It Has Changed The Whole Game
There Is A Certain Way People Are Shopping Online Now, And It Has Changed The Whole Game I have been noticing this in my own behaviour for a while now,…
AI and Social Media: Are We Controlling Our Feeds or Are They Controlling Us?
People assume they are in control of what they see because they are the ones scrolling, tapping, and choosing to follow certain accounts. But that assumption falls apart the moment…
The Quiet Math of Cashback: How Rewards Get You to Spend More, Not Less
There’s a strange little contradiction sitting at the center of every cashback offer and rewards program: it’s marketed as a way to save money, and it almost always ends up…
Netflix vs. Blockbuster: How the Giant Lost to the Mailman
Netflix vs. Blockbuster: How the Giant Lost to the Mailman In 2000, Reed Hastings flew to Dallas with an offer for Blockbuster: buy Netflix, a small DVD-by-mail company, for $50…
The Labubu Effect: How a Slightly Ugly Doll Became a Global Obsession
The Labubu Effect: How a Slightly Ugly Doll Became a Global Obsession There is nothing inherently special about a small, fanged, elf-eared plastic monster on a keychain. It doesn’t solve…
Consumer Memory and Recall: How Brands Earn a Place in Someone’s Head
Consumer Memory and Recall: How Brands Earn a Place in Someone’s Head Every brand wants to be remembered. Almost none of them think carefully about how memory actually works before trying to get into…
From Food Delivery App to Hyper-Local Empire: How Zomato Became Eternal
From Food Delivery App to Hyper-Local Empire: How Zomato Became Eternal When Zomato launched in 2008 as Foodiebay, a simple online menu-browsing site in Delhi, nobody could have predicted it…
Why Thai Ads Are Some of the Best Storytelling in the World
Thailand’s ad industry has built an international reputation for commercials that don’t feel like commercials. They feel like short films. Some make you cry over life insurance. Some make you…
Red Bull- The Greatest Branding Experiment Ever Pulled Off
When you create something that has never existed before, you have a problem. You cannot explain it by comparing it to something else because there is nothing to compare it…