CONTENT & COPYWRITING
From Concepts
To Customers
Bee-Baa-Be-Ba-Do
This is what your clients hear without a good Copywriter
Your brand deserves somebody who understands you & your customers. I like to call myself a marketing bilingual specialising in the language of brands and the language of people.
I am not just a copywriter, I am a brand storyteller.
Social Media Content
Branded Content
Ad Copies
Your Content needs technique and story
Only a good content writer knows how to merge both
SEO
- Keyword research, meta descriptions, and header tags are part of my everyday content strategy, not an afterthought.
- I write for AEO and GEO alongside traditional SEO, since answer engines and AI search are already changing how people find content.
- When I audit content, I look at header tag structure, internal linking, and schema markup, because keywords alone rarely move rankings.
- My background in literature helps here, since I can write content that satisfies both algorithms and real readers.
- I also track rankings and click-through rates over time, adjusting titles, meta descriptions, and schema as needed rather than treating SEO as a one-time fix.
Long & Short form Articles
My journey in content began in 2020 as an intern content writer, cutting my teeth on long-form articles across a wide range of niches. Years later, that range still shows in my work, I move comfortably between long-form depth and short-form punch, choosing whichever format actually serves the piece.
EMAIL MARKETING
- I have built full email onboarding funnels, like the one for Rostrum, that welcome new subscribers and guide them toward action from day one.
- Regular newsletters are something I run consistently, keeping an audience engaged and coming back instead of losing interest after a single send.
- I have managed webinar email campaigns end to end, from driving registrations to following up with attendees once the session is over.
- When a list needs more nuance, I build segmentation into the strategy, so an engaged subscriber and a dormant one never get the same generic message.
- I also design re-engagement sequences and behavior-triggered emails, which means cold subscribers get pulled back in and interested leads never slip away.
- Every campaign I run is backed by testing and list health checks, since I would rather know what is actually working than just assume it is.
PERFORMANCE & SOCIAL MEDIA
I write ad copy across Google and Meta and stay close to what happens after it goes live, reading performance, flagging what's working and what isn't, and recommending where budget should move next. The copy is never the finish line. Knowing whether it actually worked, and adjusting fast when it doesn't, is just as much the job.
Performance marketing
END-TO-END PROJECTS
I've built a podcast from scratch, no existing format, audience, or workflow to inherit, taking it from a blank page to a released episode. That meant building the strategy, writing the scripts, directing the episodes, and managing publishing across platforms, including researching and briefing guests before every recording. From the first idea to the final cut, I owned the whole arc, not just one piece of it.
Podcast
Show work
I manage webinars end to end: the marketing that fills the seats, the live hosting itself, and the lead nurturing that follows once the session ends. I've also coordinated in-person seminars, including ones with mentors flying in from abroad, where the stakes and the logistics are both higher. Nothing about these events gets handed off in pieces, I'm there from the first registration email to the final follow-up.
Webinar
I've built a full publishing operation for an author brand from the ground up, editing manuscripts, managing the entire KDP pipeline, and handling the marketing push around every release. I also make the cover design calls that decide whether someone clicks in the first place, since for a book, the cover is the ad. For a creator with a book in them and no map for getting it into the world, this is the part most people don't know how to navigate alone.
I run social presence well beyond posting, building the content calendar, writing the captions and stories, shooting the reels myself, and managing accounts and client conversations directly. I've also run founder-led LinkedIn across multiple voices at once, distinct people who all need to feel consistent with one brand underneath them. Social isn't a side task squeezed between other work, it's a daily account I'm responsible for keeping in good shape.
Social Media Marketing